Filed under: Business models, Interviews, New titles, Casual, Hello Kitty Online, Kids

There's a certain temptation to believe that so-called casual games are inherently less complex than their more hardcore cousins. Whether it's born of experience, arrogance, or just plain ignorance, most people probably assume that a game like Hello Kitty Online is going to leave them wanting for features. Having just read an interview with Ali Aslanbaigi, Game Master Manager for HKO, this blogger can say that this certainly doesn't seem like the case.

Aslanbaigi explains how they plan to integrate email, blogging, and user video from the Sanriotown portal into the game experience itself, making Hello Kitty Online a social media hub as much as it is casual MMO. Say what you will about the relative complexity of an Age of Conan -- Hello Kitty Online isn't just trying to compete with the big MMOs on the block, it's looking to take its place alongside Facebook, MySpace, and other social media giants. It's ambitious, to say the least.

 

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