CFO Blake Jorgensen says that EA is building "the ability to pay for things along the way, either to get to a higher level or to buy a new character" into all of its games and that "consumers are embracing and enjoying that way of business." While some people may balk at the idea of levels being locked away behind a paywall, Jorgensen also mentioned more innocuous micro-transactions, like trucks, guns, and other useful items that probably aren't ultimately necessary to enjoy the game.
EA is building micro-transactions into its PC and console games originally appeared on Massively on Wed, 27 Feb 2013 17:30:00 EST. Please see our terms for use of feeds.
- Source: Eurogamer