Hyperspace Beacon: What would you like added to SWTOR's cash shop?
Posted by Massively [HTML][XML][PERM][FULL] on 5 February 2013, 11:00 am

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Hyperspace Beacon What would you like added to SWTOR's cash shop
I wondered for a long time whether western MMOs could survive a free-to-play transition, especially since many of them were bent on having both a cash shop and subscription fee. Star Trek Online is a key example of this. You couldn't even play that game without a subscription, and yet it still had a cash shop. Then you also had hybrid models like EverQuest II and Lord of The Rings Online, which didn't require subscriptions but seemed to force players into one. And despite my initial thinking, even these games thrived -- STO especially surprised me. Now, Star Wars: The Old Republic has picked up a similar model, and despite the negativity from the comments on gaming news sites, Electronic Arts says it is pleased with the results. In fact, SWTOR was listed as a major contributor to the company's $185 million in F2P revenue.

As I've stated before, I don't really spend money in SWTOR's cash shop. But at the same time, I don't have any moral opposition to it. Plus BioWare is giving me 600 Cartel Coins a month thanks to my subscriptions and security key. It's just easier for me to buy items from the Galactic Trade Market, and no item on the Cartel Market has excited me enough to buy it right away. I know that eventually everything will end up on the GTN, so I just wait.

However, since this model seems to be working well for the game, I thought about where there could be an item that would compel me to immediately buy it from the Cartel Market. I also asked some of my friends whether there are any items that they would immediately buy if they were to appear on the Cartel Market. I received some very interesting results.

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