Are one-off events a good use of developer resources?
Posted by Tobold's Blog [HTML][XML][PERM][FULL] on 27 November 2012, 9:47 am
While the numbers are far from being a perfect measure of what is going on, The Nosy Gamer's weekly XFire stats are the best we have to look at activity in various MMORPGs week after week. And this week's numbers show something already previously observed: While Guild Wars 2 activity spikes on weekends with world events, the activity drops to below pre-event numbers the week after. XFire detected 20K hours spent playing GW2 the Sunday before the event, 26K during the event, and 18K after the event.

As today World of Warcraft is being patched to version 5.1, it will be interesting to see the effect this has on WoW activity numbers over the next two Nosy Gamer reports. Does a content patch increase activity by as much as a one-off world event? And, more importantly, does the effect of a content patch last longer than just the event weekend?

Even if Guild Wars 2 doesn't have a subscription, the overall goal of adding content to the game must be player retention. And as players can famously consume content a lot faster than developers can add it to the game, the question is what kind of added content results in the best player retention. To me it appears that one-off world events aren't the best use of such limited resources, as there doesn't appear to be much if any effect after the event has come and gone. What do you think?
Tobold's Blog



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