The latest world event just went live in Star Wars: The Old Republic.  Darth Hater has a very nice rundown on the quests and the rewards that you can get.  Among the rewards available are some very nice high end rifles fitted out with purple mods.  Here's the problem: very few classes and specialization lines can use rifles.  In fact only three out of the 16 possible specialization lines if I'm not mistaken (I'm to lazy to check), at best roughly 20% of level 50 characters.

If you aren't one of those few classes, the other rewards are a 90% run-speed speeder (useless to anyone that uses the high end 110% speeders), a pet that's a re-skinned version of one we already got for free last month, and a set of cosmetic gear that will let you dress like a Sandperson.  In other words, nothing all that great. Understandably, players are freaking the hell out on the forums.  Bioware's official response from Online Community Manager JovethGonzalez is as follows:
Really, "Wait for the next event, maybe there will be something you can use" is the official answer? Really?!?  I mean no disrespect to Joveth, he is but the unfortunate messenger.  

This is only the second world event in the nine months the game has been live. If each world event caters to 1/5 of the classes, then some time in the next two years most classes should expect to have been offered at least one decent reward (hahahah). This event comes on the cusp of the release of Guild Wars 2, as well as the launch of major expansions for Lord of the Rings Online (Rohan) and World of Warcraft (MoP next month).  The decision to not provide weapon rewards for all 16 specialization lines in the game is perhaps the most baffling display of ineptitude that Bioware has yet shown.

It certainly isn't going to hurt the game as much as launching with far too many servers and waiting too long to consolidate them.  Or hyping the game so hard before launch that anything short of 1.5 million steady subs would be viewed as a disappointment.  However, those are understandable mistakes.  They fell into the same traps a lot of studios have.  Launching an event guaranteed to annoy 3/4 of your playerbase just as some of your stiffest competition is coming online strikes me as utterly inexplicable. 

Imagined design meeting:

"Hey guys, I have great idea.  Let's include powerful weapon rewards that most of our players can't use.  I'm nearly certain that will be extremely well received."

"Bill, you are a genius!  Let's do it!"