The rumored TV guide app for Apple TV is here, just unveiled at the company's event. It brings TV and movies from the box's various apps into one browsable location. As demonstrated on stage by designer Jen Folse, pressing play within the guide can immediately start a video stream in an app like HBO Now, without any intervening menus. The main "Watch Now" menu knows which apps you've signed into with its unified login feature, and will show options that you have access to. "TV" isn't just for Apple TV either, as the app is also accessible from iPhone and iPad.
Source: Apple (Businesswire)