He's the man. He is the vice-president of game design at Blizzard Entertainment. He was the lead designer for World of Warcraft. In 2006 he was named by Time Magazine as one of 100 most influential people IN THE WORLD. Who is he? His name is Rob Pardo. If there is a god of gaming other than, perhaps, Michael Morhaime - Rob Pardo is it. Who is Micael Morhaime? Ah, I am glad you asked. Michael Morhaime is the president and co-founder of Blizzard Entertainment. He is the man who uttered the following quote at Blizzcon 2007: in the opening speech: "Because of your support, World of Warcraft has quickly grown to be the most popular on line game in the world. Since we were last together in Blizzcon '05 the global population of World of Warcraft has actually doubled. There are now more than 9 million residents of Azeroth - that is bigger than half of the countries in the world." - Michael Morhaime But this is not his story. This is Rob Pardo's story. I thought that every person who played World of Warcraft by now would have known exactly who Rob Pardo is - apparently not. This is a fact that was recently drawn to my attention. Rob Pardo was the man who led the team that designed World of Warcraft. Consider those words for a moment. This is a virtual country - Azeroth - whose residents number more than half of the world's countries. This is an individual who led the team of creative minds from which sprang the history, culture and look of the virtual world so many have come to know and love. So what exactly is a game designer you may ask? Rob Pardo told Next-Gen.Biz the following: "It's really hard to find game designers because as an industry we haven't defined what a game designer is. I find them in a lot of places like the mod community, through some game design schools and internally in development or QA or support. The number one thing I look for is an ability to deconstruct a game and look past the emotions that the game evokes and really see the mechanics behind the emotion." - Rob Pardo in "Pardo on the Creation of Wow" There have been many, many articles trying to define the success that this man has helped create. The French say that something like this has "je ne sais quoi" - a certain indefinable something. Whatever that quality is, many have tried to duplicate it and failed. Some like Brad McQuaid's now defunct company Sigil that created Vanguard, miserable so. Some, like Turbine, have tried to learn lessons from the success of the King of the MMO Jungle - World of Warcraft. The game that Rob Pardo designed is so incredibly engrossing, so involving, that there have been times I would have sworn that he just had to be in league with the devil. There are many reasons why people leave WoW. I left for a short time over the whole issue of the structure of end game and raid progression (see my earlier articles on the "Kharazan Wall"). I knew someone who told me she quit WoW for Vanguard "and never turned back." Yet just this last weekend I got an in game message from her. Like so many others - like me - she is back. I left WoW to go play Eve Online, and I came back. I left WoW to go play guildwars, and I came back VERY fast. I left WoW to go play Everquest 2 and I came back - pulled back by the virtual siren song that Rob Pardo helped create in a very big way. Perhaps what most impresses me about Rob Pardo is not his creative genius but that despite being V.P. of the biggest game developer in the world he still has fun at what he does. The second an MMO becomes just a business the game stops being fun. Have you ever played a game like "Voyage Century"? It's an import game designed on a micro-transaction business model. It is also just a business - right down to the in game spam by the game developers. But not so for Rob Pardo; he has fun at what he does. Here is another quote from the article by Next-gen.biz: "I work a regular nine-hour day on average but even when I go home I don't know if I'd call myself completely off work. I play a lot of games and for me games are still fun. It's a problem for a lot of designers in the industry that they sometimes stop having fun." - Rob Pardo Does all this make me a fan girl? Looking back on this article I guess it does. See you online, - Julie Whitefeather |
RSS - Blog/Articles