Pepsi Online
Nov 23, 2005 13:13:00

We all knew it was coming. Sony announced that the Matrix Online would become a virtual billboard in an upcoming release.
"An exciting new addition is coming to the world of The Matrix Online. As part of Update 38 we will be introducing Massive in-game advertising to The Matrix Online.

Real-world advertisements will begin appearing on billboards around the Mega City. Just like real-world billboards, they?ll change to feature new advertisements over time. These static advertisements will not affect game performance in any way.

The inclusion of Massive in-game advertising opens up the possibility of something many community members have been asking for, player advertising around Mega City."
It's exciting? For who? Sony, I'm sure, is darn excited by the increased revenue.
Community members have been asking for it? Can that actually be true?

I'll admit that this has been a long time in the making. We all expected it and the Matrix Online is absolutely the best venue for this since the Matrix is supposed to model our current world. For this reason it makes sense in this particular game. However, I fear that this may eventually reach into corners of our virgin worlds where it doesn't belong. Will the next Everquest expansion include an excursion to the peak of Mount Dew? Will Dominoes Pizza delivery griffins be seen speeding along the landscape in World of Warcraft (to compete with the Everquest2-Pizzahut alliance)? Can our EQ2 guilds possibly beat Terrorantula without help from Pfizer?

Only time will tell.

Marketing in MMORPGs

Submitted by Brent on Nov 23, 2005 13:13:00 CST (comments: 0)


To post comments, please login.

More Blog Entries from Brent


RSS - Blog/Articles
RSS - News Feed
RSS - The Collective
Add MMO news to your site.

About aims to condense everything about MMORPG / MMOG gaming within a single source via news links, blogging, and podcasting. By extending the link directory to the community, everyone will get the news, credit and exposure that is desired and deserved.


Free 14 Day Eve Online
Trial from Virgin Worlds

VirginWorlds MMORPG News
Shut Up. We're Talking.
Massively Speaking
No Prisoners, No Mercy
Through the Aftermath
Brent's Other Podcast

1UP Yours
20 Minute Surrender
A Casual Stroll to Modor Podcast
A Life Well Wasted
Beneath Your Feet
Channel Massive
Fly Reckless
FYG Podcast
Games for Windows Radio
GWJ Conference Call
In a Perfect World Podcast
Killed in a Smiling Accident
Legendary Thread
Low Elo
Massively Online Gamer
Part Time Gamers
PC Gamer Podcast
SOE Official Podcast
SWG with Yivvits & MrBubble
The Big Freaks
The Instance
VirginWorlds MMO Podcast Collective
World of Warcast
Sites Updated Today
Engadget Gaming
Eve Bloggers
Rock Paper Shotun
Sites Updated this Week
Sites Updated this Month
Broken Toys