Sue now my lord
Sep 04, 2009 18:54:49

There is no way you can't have seen the adverts for something called “Evony”. They are everywhere including on religious sites - a big, buxom, beauty with more boob than brain and bedroom eyes glances (that was back when the ad featured a face) out of the screen and reads “Play now my Lord”…
The first time I saw this soft porn crap was when it glared out at me on a website I had gone to so I could read about a much different “Lord” - yes the “Big Guy” upstairs (and I don't mean the fat squirrel that regularly uses the roof above my bedroom for a landing pad from nearby trees).
The reason why I didn't know this was an advertisement for a game until I saw an article on “Broken Toys” (one of my favorite blog sites) in an entry entitled “play now my lawyer” is obvious…due to the nature of the advert I never clicked on it. I naturally assumed it was an advertisement for some magazine like Playboy.

If, like me, you are not in the know for similar reasons, it seems that the game is somewhat of a “civilization clone” (there are two words I never thought I would use in the same sentence) in an online version. I understand (at least to a degree) the ill-conceived notion that must have gone through some marketing exec's mind when they created the media campaign - but it was a poor notion at best.

Consider the effect.
If their proposed market is pre-adolescent young men they are certainly likely to get a few “click-throughs” with their media blitz. But how long will the individual stay at the website? Now there are many things in this world that one could consider “sexy” - in my case one that immediately springs to mind is Vin Diesel with his shirt off on a hot day. I am sure that there are many things that 14 year old boys would consider sexy as well…

I will just bet that an isometric view of little armies isn't one of them.

But we should tread lightly here when we consider the sensibilities of the media campaign advertising “wondrous things” (if you consider tiny little “army guys” wondrous). It seems that the makers of this fine game are threatening to sue “Bruce on Games” for listing a litany of articles about Evony. The article by Bruce on games features one of the advertisements for Evony, which is nothing more than a pair of breasts with one of the captions blaring “Play now secretly.”

Perhaps the best reaction to the advertising campaign comes to us by way of the Guardian.co.uk (which is also being sued) in an article by Bobbie Johnson entitled “Has Evony become the most despised game on the web?” The quote is by Jeff Atwood in his “Coding Horror” blog.
“Evony, thanks for showing us what it means to take advertising on the internet to the absolute rock bottom ... then dig a sub-basement under that, and keep on digging until you reach the white-hot molten core of the Earth. I've always wondered what that would be like. I guess now I know. - Jeff Atwood, “How not to advertise on the internet”

Excuse me for a bit while I laugh for about five minutes…

That is perhaps singularly the most descriptive paragraph I have read in all my years, bar none - and one of the funniest. So no matter how all of this “shakes out” I will…

See you online (just not in Evony)

- Julie Whitefeather

Submitted by Brent on Sep 04, 2009 18:54:49 CST (comments: 1)


Comments:


'Yep yep.' by mchris
Submitted on 2009-09-07 00:48:30 CST
This really was a piss poor attempt at advertising. What upsets me is the game is probably something I would play. I've beeen looking for a god-sim/Civ clone to play.
I can just see the advertising guys clapping themselves on the back. Sex sells and we know it!

Idiots. No one is going to click on that ad and play the game they present. No one.
I was curious: I blame the schoolboy in me. Knowing better than to click on a dodgy ad with noscrpit turned off, I checked for Evony reviews on youtube. I think most internet savvy people would do something similar. I felt my intelligence was insulted.

Note to ad execs: We are smarter than you now.

The game would have been better recieved had it used a sensible banner ad without tits. With the current online gaming climate favourable to FTPs Evony could have really been a breakout game.

Probably the advertising guys are sitting smug right now. We are all talking about it. Job well done. Except we really hate you and we won't play your game.




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