Lawyers of Warcraft
Nov 15, 2008 16:06:02

Excuse the short post, but I only have so much energy after laughing my ass off over the closing remarks in Blizzard's WotLK press release. They have truly taken "When it's ready" to a new level here. For a company that delivers so much, it sure is comical how unwilling they are to promise or predict anything. Here is the offending clip from the press release:
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming," and similar expressions to help identify forward-looking statements. Factors that could cause Blizzard Entertainment's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Blizzard Entertainment's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Blizzard Entertainment's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard's success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties, and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Submitted by Brent on Nov 15, 2008 16:06:02 CST (comments: 6)


'eh, not so much' by potshot
Submitted on 2008-11-15 17:50:31 CST
Standard U.S. public company forward looking statement disclaimer (to avail themselves of certain safe harbors from securities litigation under the PSLRA, but that's another story). Look at any publicly traded US company and you'll see something substantially similar in all their press releases, and periodic reports that are filed with the SEC.

Under Vivendi (a French public company), I don't know that they ever included (or needed to include) these disclaimers. Activision Blizzard (like EA, for example) is a US publicly traded company now, so its not surprising to see these in their press releases, reports, etc.

For example, here's EA's most recent earnings release:

Scroll down and you'll see the same kind of thing. Totally run of the mill stuff for any public company.

'It figures' by FarSpace
Submitted on 2008-11-15 21:11:00 CST
I wonder what or who or what happened that was the straw that broke the horses back that caused this type of statement.

Sure I'm laughing at this too but is it Blizzard or who was the real problem that causes this stuff to have to be said in the 1st place?

I know this closing remark in their press release is not aimed at us, I mean like no duh right?

With 10 mil plus people playing WoW, there is bound to be some pains in the buts, it figures that Blizzard would come up with this "Blizzard Entertainment generally uses words such as "outlook," "will," "could," "would," "might"... Yes, Blizzard and everyone else too.

'potshot' by Brent
Submitted on 2008-11-15 22:52:04 CST
shush, you're ruining my rant.

(to be honest, I look at a ton of this stuff and too many contracts to count and I've never seen language like this before, maybe I don't pay close enough attention ... I'm sticking to my story: Blizzard invented this.)

'Wall of Text(art)' by mikejl
Submitted on 2008-11-25 14:22:44 CST
I stared at the center of that wall of text and after a min was able to see a sail boat and a dragon.

To post comments, please login.

More Blog Entries from Brent


RSS - Blog/Articles
RSS - News Feed
RSS - The Collective
Add MMO news to your site.

About aims to condense everything about MMORPG / MMOG gaming within a single source via news links, blogging, and podcasting. By extending the link directory to the community, everyone will get the news, credit and exposure that is desired and deserved.


Free 14 Day Eve Online
Trial from Virgin Worlds

VirginWorlds MMORPG News
Shut Up. We're Talking.
Massively Speaking
No Prisoners, No Mercy
Through the Aftermath
Brent's Other Podcast

1UP Yours
20 Minute Surrender
A Casual Stroll to Modor Podcast
A Life Well Wasted
Beneath Your Feet
Channel Massive
Fly Reckless
FYG Podcast
Games for Windows Radio
GWJ Conference Call
In a Perfect World Podcast
Killed in a Smiling Accident
Legendary Thread
Low Elo
Massively Online Gamer
Part Time Gamers
PC Gamer Podcast
SOE Official Podcast
SWG with Yivvits & MrBubble
The Big Freaks
The Instance
VirginWorlds MMO Podcast Collective
World of Warcast
Sites Updated Today
Eve Bloggers
Rock Paper Shotun
Sites Updated this Week
Sites Updated this Month
A Green Mushroom