The way to do press releases
Jun 18, 2008 17:24:43

dreamlordsIf only every organization would stop taking themselves so seriously and do press releases like this one:
Online game The Reawakening launched today

Yay, finally! Swedish online game developer Lockpick Entertainment today announced that their anticipated Free-2-Play MMORTS game Dreamlords The Reawakening is launching at 2PM CET today.

Hordes of fans equipped with torches and pitchforks gathered in the parking lot outside the offices of Lockpick Entertainment in Skovde Sweden today, demanding the release of the long awaited follow-up The Reawakening. After an hour long stand-off, CEO David Rosen finally gave in and released first a Thul, followed by a Covenant, a Nihilim and then the complete game. Everything immediately went online and can be found at where anyone can access the Free-to-play game.

Needless to say the crowd cheered and spared the dazed developers. In the end everybody became best friends and gamed happily ever after.

"I am still a bit shaken by the events but very happy. We knew that the game was long awaited but I must say this was quite a surprise. Luckily the game was ready but in the end we had to release the Thul before he'd taken a shower and put on some decent clothes...that is why he's looking grumpy and acts pretty aggressive in the game," said David Rosen.

About Dreamlords The Reawakening:

A follow-up to last year's acclaimed MMORTS debut title from Swedish Lockpick Entertainment, Dreamlords The Reawakening blends the immensely popular RTS and RPG genres. The Reawakening is set in a ravaged world where each player control a Dreamlord, a celestial warlord, in their quest to restore order and peace.

Dreamlords - The Reawakening is a Free-2-Play MMORTS that will be available at as of today.
What a refreshing approach.

- Brent

Submitted by Brent on Jun 18, 2008 17:24:43 CST (comments: 3)


')**(' by AlikSteel
Submitted on 2008-06-18 23:20:27 CST
LOL good one. Good to see them having fun with it.

'/giggle' by Akely
Submitted on 2008-06-19 01:44:24 CST
That was kind of funny. I did not know Swedes where that laid back.

'Swedes are liars' by AdamT
Submitted on 2008-06-24 19:51:14 CST
It's so obvious that none of that ever happened. Why do they treat us like we're idiots or something? I'm not falling for their dirty Swedish lie tricks.

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